Mom handled hand-crafted soaps, Dad designed the graphics, and sons Peter and Billy Shire produced original ceramics and leatherware, respectively. Billy’s outrageous leather outfits garnered him clients like Elton John and the New York Dolls, and in 1973 he gained even greater notoriety when his studded denim jacket won a design competition sponsored by Levi Strauss. The jacket was later displayed at the Los Angeles County Museum of Art as part of their Made in California: Art, Image, and Identity, 1900 – 2000 exhibition.

By the early 1980s, Soap Plant was Billy’s alone, and he moved the shop to Melrose Avenue. In this larger space, he added books, ceramics and unique jewelry to his ever-increasing stock, and Soap Plant’s eclectic array of items helped turn Melrose into an internationally recognized shopping destination.